Press Kit

Facts, screenshots and the app icon for writing about Robin Baby. Everything here is free to use in coverage of the app. For interviews, test access or anything else, email hello@robinbaby.com.

In one line

A baby tracker that logs the day in seconds and answers from your baby's own history.

Parents log feeds, sleep, diapers and pumping by voice, text, a tap, or a photo of the daycare sheet. The core tracker is free for good, and families can bring their history over from Nara Baby, Huckleberry, Baby Tracker and most other apps.

Download press kit (.zip, 13 MB) App icon (PNG, 1024 px)

Fact sheet

Name: Robin Baby (two words)
Platforms: iPhone, Apple Watch, Android
Languages: English, German, French, Spanish, Brazilian Portuguese, Japanese, Dutch, Italian
Price: Free plan with no time limit. Premium US$9.99/month or US$59.99/year in the US; prices vary by country. Every new account gets 7 days of Premium with no card, then stays on the free plan unless the family upgrades.
Free plan: Unlimited manual logging, solids and allergen tracking, insights for up to 14 days, reminders, import from other trackers, CSV export, Live Activities for running timers, sharing with up to 3 people in total (the account owner and 2 more)
Premium: Voice logging, the Robin assistant, photo scan of paper logs, sleep forecast and day schedule, doctor summary, widgets and the last-feed Live Activity, Apple Watch and Siri, 30-day and custom insights, unlimited caregivers
Imports from: Nara Baby, Huckleberry, Baby Tracker and most apps that export a file. If a file won't read, the team imports it by hand.
Privacy: No ads. Robin Baby does not sell baby data, use it for profiling or use it to train AI models. CSV export is on every plan, and parents can delete their account from the app.
Made by: Two parents who built it for their own baby. Robin Baby is made by Bunny Hopper Labs Inc., Kitchener, Ontario, Canada.
Press contact: hello@robinbaby.com

Story angles

Nara Baby is no longer free. Nara Baby, long a popular free tracker, now asks new users to subscribe or buy lifetime access after a 7-day trial. Without a paid plan, families can still view and export their records but can't add new ones (Nara's FAQ). Robin Baby has a free plan with no time limit and imports a family's Nara export, left and right breastfeeding minutes included, so switching doesn't mean starting over.
Your baby's data should move with you. Months of feeding and sleep logs help parents describe patterns at an appointment. Robin reads exports from other trackers, shows a preview before anything is added, lets parents undo an import, and exports everything back out to CSV.
One timeline for everyone who cares for the baby. Partners, grandparents and nannies log to the same timeline and see the same day, so the morning shift can see how the night went.
Breastfeeding and pumping, side by side. Nursing is timed per side, pumping sessions record left and right amounts, and insights show how the two sides compare over days and weeks.
Answers from the baby's own logs, not generic advice. Parents ask in plain language ("when did she last poop?", "is sleep worse on days the second nap gets skipped?") and Robin answers from what they logged, showing the entries it used. It doesn't diagnose, and it isn't a substitute for a pediatrician.

The story

When we brought our first baby home, we tracked everything: every feed, every diaper, every nap, every rough night. But weeks in, when our pediatrician asked "how was her weight gain in week 6 vs week 9?", the answer was buried in screenshots, scribbled notes and three different apps. The correlation work was manual. At 2am with a sleep-deprived brain, it never happened.

That's the gap Robin Baby fills. Parents do the hard work of logging, so the app should help them get answers out of it, including questions that span weeks or months. We built the app we wished we had at 2am.

What Robin Baby does

Log any way your hands allow

Talk, type, tap a tile, or photograph a handwritten daycare or nanny sheet. One spoken sentence such as "5 oz bottle at 8, pooped at 8:15, napped 9 to 10" becomes separate events with their times, which parents review and correct before anything is saved.

Import from another tracker

Robin reads the export file from Nara Baby, Huckleberry, Baby Tracker and most other apps, works out what each column means, and shows a preview of every event it found. Imports can be undone from Import History. Free on every plan.

Breastfeeding, pumping and solids

A nursing timer for each side, pumping sessions with left and right amounts, a log of the nursing parent's diet, and a solids and allergen tracker for starting foods.

Ask Robin Premium

Questions in plain language, answered from the family's own history, with the evidence shown. Robin says so when there isn't enough data to answer.

Sleep forecast and day schedule Premium

Learns the baby's rhythm from logged sleep to predict the next nap and bedtime, and adjusts when the day goes sideways. Before 12 weeks it says so instead of guessing.

Doctor summary Premium

Turns weeks of logs into one report of feeds, sleep, diapers and growth, with WHO growth charts, to bring to an appointment.

On iPhone and Apple Watch Premium

Home and Lock Screen widgets, the last-feed Live Activity, Siri logging, and an Apple Watch app. Live Activities for running nursing, sleep and crying timers on the Lock Screen and Dynamic Island are free on every plan.